he could devote all of his energy to a full-time campaign. romney didn't have that advantage. >> while the republicans were fighting it out, that's what they were doing. they were putting these number crunchers together and targeting these demographics. >> brian, good report. thank you. many thought passions had cooled since 2008. but minority voters turned out in very big numbers to re-elect the president of the united states. we're going to find out why, what it means for both parties. . i have a cold... i took dayquil, but i still have a runny nose. [ male announcer ] truth is, dayquil doesn't work on runny noses. what? [ male announcer ] it doesn't have an antihistamine. really? [ male announcer ] really. alka-seltzer plus cold and cough fights your worst cold symptoms, plus has a fast acting antihistamine to relieve your runny nose. [ sighs ] thank you! [ male announcer ] you're welcome. that's the cold truth! [ male announcer ] alka-seltzer plus. ♪ oh what a relief it is! ♪ [ male announcer ] can't find theraflu? try alka-seltzer pl